Entreda Signs on to Sponsor Cloud4SMB Expo

ITaaS Innovator Set to Roll Out New Partner Initiative for MSPs, Cloud Hosters, & Channel Affiliates

July 31, 2012, Menlo Park, CA: Entreda, the IT-as-a-Service Company, today announced that it has signed on as a Gold Sponsor for this year's Cloud4SMB Expo, to be held in Austin Texas from October 2-5. Cloud4SMB will be held at the Austin Convention Center and is collocated with other TMC Events including IT Expo, MSP World and Cloud Communications Expo.

"Cloud4SMB Expos represents a convergence of cloud vendor expertise and the needs of small and medium businesses," said Farshad Ghaffari, Entreda Co-founder. "We believe Cloud4SMB Expo will provide us with a great venue to introduce our new Entreda Platform Innovation Community (EPIC), i.e. our partner program for cloud hosting providers, MSPs, vertical BPOs and other channel affiliates seeking to integrate the Entreda Unify IT-as-a-Service into their SMB and SME lines of business. We have piloted our partner revenue-sharing model in global markets outside the U.S. and will now be mainstreaming it here," Ghaffari added.

"We are pleased to have innovative new hybrid cloud startups like Entreda participate as a sponsor of Cloud4SMB Expo," said Rich Tehrani, CEO of TMC. "The SMB cloud market is poised for rapid growth and we believe Cloud4SMB is well-positioned to become a strong catalyst for that growth and the growth of our sponsors."

About the Entreda Platform Innovation Community (EPIC): EPIC is Entreda's partner initiative for MSPs, cloud IaaS providers, vertical BPOs, SI's, VARs, and other cloud channel participants seeking to enhance their existing product portfolio with white-label or co-branded Entreda IT-as-a-Service. To find out more about the Entreda Platform Innovation Community (EPIC), contact the company at EPIC (at) entreda.com.

About the Entreda Unify IT-as-a-Service Designed from the ground up to enable telecom carriers and cloud hosting companies to provide affordable IT-as-a-Service to SMEs, the Entreda Unify IT-as-a-

Service includes 4 components as follows:

Entreda IT-as-a-Service Suite: A unified suite of must-have IT capabilities that streamlines an SME's operations while eliminating the SME's dependence on legacy point solutions in backup/recovery, security, IT alerts and more.

Entreda Subscriber Enrollment Engine: An authentication applet to enable SMEs to monitor, support and receive alerts on all client devices enrolled in a given service subscription.

Entreda Management Console: A hybrid cloud-focused management and automation portal enabling an SME or delegated IT consultant to configure and provision all services provided by the Entreda IT-as-a-Service Suite and Entreda HybridSync Appliance.

Entreda HybridSync®: An intelligent, self-intalling hybrid cloud appliance that optimizes IT services to SMEs including backup & recovery, firewall protection, network monitoring and more.

The Entreda Unify IT-as-a-Service can be white-labeled or co-branded by an Entreda IT-as-a-Service partner, consistent with a partner's enhanced cloud services strategy. Multiple business model and revenue-sharing options are available.

About Entreda Entreda provides next-generation IT-as-a-Service infrastructure and applications to telecom carriers, cloud hosting vendors and managed services providers. The Entreda Unify IT-as-a-Service, our flagship offering, enables our service delivery partners to provide enterprise-grade IT to SMEs, thereby streamlining their operations while laying the foundation for their secure migration to a hybrid cloud future. Entreda is based in California's Silicon Valley. For more information go to www.entreda.com.


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