Entreda Declares 2013 the "Year of SMB IT-as-a-Service"

Company Exits 2012 Strongly Positioned & Firing on All Cylinders

January 3, 2013, San Mateo, CA: Entreda, the cloud IT-as-a-Service (ITaaS) Company, exited 2012 well-positioned to capitalize on its innovative cloud services platform for SMBs---Entreda Unify with HybridSync®. In 2012 the company successfully executed across multiple dimensions of its transformative IT-as-a-Service vision, including:

Industry Recognition: In Q4 2012, the company received a prestigious 'Best of Show' award at the Cloud4SMB Conference (an IT Expo event) for the launch of the Entreda Unify platform. Hundreds of IT specialists from SMB organizations and trusted SMB IT channel partners, as well as leading cloud hosting providers focused on the SMB segment, received hands-on demos of the Unify platform at the event. A video interview from the event can be seen at Entreda.com.

Technology Validation: In 2012, Entreda Unify's innovative cloud-managed appliance model---a model well-aligned with the emerging XaaS (everything-as-a-service) wave of technology adoption---clearly emerged as the model of choice for leading technology companies. For example, Cisco's Q4 $1Billion plus acquisition of networking vendor Meraki strongly illustrates the vitality and market potential of the cloud-managed model. Entreda is taking this now-proven model in a powerful new direction for SMBs, integrating a suite of must-have IT infrastructure services into a unified offering available on a pure OPEX model.

SMB & Partner Engagement: In Q4 2012, Entreda ramped up SMB user engagement of the Unify subscription service, introducing a Free-of-Charge Pilot Program for qualified SMB 'nano-enterprises' committed to IT silo reduction and cloud-powered innovation. This program is also available for qualified cloud services partners of Entreda in targeted categories, including IaaS hosting partners and SMB-focused MSPs. Under the program, qualified participants gain access to the complete Entreda Unify suite of IT-as-a-Service functionality, including cloud-managed WiFi, firewall, VPN, 2-tier backup/recovery, network and endpoint monitoring, online help and more. Current Pilot participants represent multiple 'nano-enterprise' segments including healthcare, legal services, financial services and engineering services. To find out if your organization qualifies for the Entreda Pilot Program, contact the company at EPIC (at) Entreda (dot) com.

ITaaS Labs Expansion: Commensurate with the company's strong growth in 2012, Entreda has relocated to new expanded facilities at 155 Bovet Road, Suite 406, San Mateo, CA 94402, effective January 1, 2013, and established the Entreda ITaaS Labs. Entreda ITaaS Labs represents Entreda's vision of a self-provisioning, zero-touch, cloud-managed IT 'Reference Environment' for SMBs, providing both on-premise (HybridSync[TM] appliance) and on-demand (Unify dashboard) capability. To learn more about how ITaaS represents a transformative vision for SMB IT, download Entreda's white paper, "IT-as-a-Service: 10 Must-Have Capabilities for the SMB 'Nano-Enterprise" at Entreda.com.

"While the Entreda team has much to be proud of in terms of 2012 performance, we look forward to 2013 as the 'Year of IT-as-a-Service or ITaaS. It's become increasingly clear that the cloud-managed appliance model---the foundation of our ITaaS vision----provides the ideal hybrid services platform for unifying both on-premise and on-demand IT capability for resource-constrained SMBs, as well as providing agility and cost-efficiency for enterprise Remote Office/Branch Office (ROBO) environments," said Sid Yenamandra, Entreda co-founder & CEO. "In 2013, SMB-focused cloud innovation will emerge as a core engine of economic growth in the U.S. and around the world. Entreda is committed to helping power this growth by making SMB IT both simple and affordable, " Yenamandra added.

About the Entreda Unify ITaaS Platform: Small and medium businesses drive economic growth in the U.S and around the world. The key for these value-creating entrepreneurs is to single-mindedly focus on their customers---And not be held back by the next costly and inefficient IT silo. That's why we developed Entreda Unify with HybridSync(TM)---The affordable subscription IT-as-a-Service (ITaaS) platform for 21st century SMBs, or as we like to call them---"nano-enterprises". Entreda Unify is designed from the ground up to consolidate, integrate and streamline must-have IT capability for SMBs--including security, backup/recovery, network monitoring, WiFi access and more—based on a cloud powered appliance model. To find out more, visit www.entreda.com.

About Entreda: Entreda provides next-generation SMB IT-as-a-Service infrastructure and applications to Telcos, cloud hosting vendors and managed services providers (MSPs). Entreda enables our cloud service delivery partners to provide enterprise-grade IT to SMBs---streamlining their operations and laying the foundation for their secure migration to a hybrid cloud future. Entreda is headquartered at 155 Bovet Road, Suite 406, San Mateo, CA 94402.

Citations 1. Cisco.com Press Release: "Cisco Completes Acquisition of Meraki", December 20, 2012 http://newsroom.cisco.com/release/1118649/Cisco-Completes-Acquisition-of-Meraki?utm_medium=rss


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