Entreda Introduces Unify Platform for Appliance 2.0 OEMs

Cloud-Powered HybridSync™ OS, ITaaS Management Console, & Unified Services Management (USM) Stack Now Available for White-Label Partners

September 10, 2013: San Mateo CA: Entreda today announced the availability of the Entreda Unify Platform---the next generation of plug & play, cloud-powered 'headless' appliance innovation for networking, backup, security, and IT-as-a-service (ITaaS) OEMs

"The cloud-advantaged 'devices + services' innovation wave is not confined to tablets and smartphones---It is also enabling exciting new opportunities for appliance OEMs competing in today's high growth converged infrastructure markets" said Sid Yenamandra, Entreda CEO. "We call this new infrastructure paradigm 'Appliance 2.0', and with today's announcement of the Entreda Unify Platform, we are providing appliance OEMs with the ability to build richer, more relevant product families while growing deeper, more intimate relationships with their customers. We are confident that our cloud-powered Appliance 2.0 architecture and customizable feature set will provide our white label partners with the ability to generate new revenue streams while future-proofing their customers' journey to the new world of IT-as-a-service," Yenamandra added.

About the Entreda Unify Platform & Appliance 2.0 The Unify Platform is comprised of 4 customizable service delivery layers including the:

  • Appliance 2.0 USM Box Layer: OEMs seeking to expand their product families in SMB and enterprise branch office markets can deliver cloud-managed appliance solutions with Entreda Unify;

  • Appliance 2.0 HybridSync™ OS Layer: HybridSync™ is Entreda's patent-pending cloud-based operating system providing command and control of all USM services in the 'box layer'--while enabling support for cloud-based service add-ons and apps, including built-in 24/7/365 online support. HybridSync™ can be hosted in the AWS cloud, or customized to support the OEM's cloud or NOC environment of choice.

  • Appliance 2.0 ITaaS UX Layer: The 'consumerization of IT' has impacted the way business users (in both enterprise and SMB markets) interact with complex systems---raising the bar for appliance OEMs. The Entreda Unify Platform incorporates an icon-rich, easy-to-navigate, 'IT-as-a-service' (ITaaS) user experience and administration layer with multi-role console support for users, OEM network operators, and OEM channel partners.

  • Appliance 2.0 Endpoint Layer: The Entreda Unify Platform enables easy provisioning of user endpoints (PCs, servers, etc.) for secure, permissioned use of backup, networking, VPN, cloud, and other appliance-based services via the Unify Applet (or endpoint layer). The Unify Platform endpoint layer also provides intelligent, non-disruptive collection of user analytics, IT inventory/assets, support information and more, enabling OEMs to build data-driven relationships with their customers.

About the Entreda Unify Platform Partner Model The Entreda Platform is available to appliance and intelligent systems OEMs on a volume, white label basis. All layers of the Unify Platform are fully customizable and can be configured to support multiple Intel-based processors and appliance form factors. OEMs seeking to evolve their businesses to embrace the cloud-powered Appliance 2.0 model can license the Entreda Unify Platform software while maintaining their existing hardware ODM relationships. For the remainder of 2013, Entreda Appliance 2.0 white label partners are eligible for special promotional pricing, including a 2-Year No Charge License for all Unified Services Management functionality (WiFi networking, firewall, VPN, backup, cloud DR) in the USM Box Layer.

About Entreda: The 'Cloud Outside the Box' Company Entreda is the Appliance 2.0 platform leader, delivering cloud-powered Unified Services Management (USM) innovation for OEMs and IT-as-a-service (ITaaS) providers. Entreda Unify 5n1, the first USM offering built on the Entreda platform, enables SMBs and enterprise branch offices to replace costly networking, security, backup and DR silos with a single microserver form factor appliance requiring no onsite configuration or support. Entreda is a member of the AWS Partner Network and the Intel Intelligent Systems Alliance.

Entreda is headquartered at 155 Bovet Road, Suite 406, San Mateo, CA 94402.

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