8 similarities between Marketo and Entreda, especially for regulated enterprises


Product category analogies are a way of explaining what it is your product does to friends, customers and investors. At Entreda, we frequently get asked the following: what is cybersecurity compliance automation?

Here is one way to answer it (the long-form version):

The definition of Marketing automation according to Wikipedia ... software platforms and technologies designed for marketing departments and organizations to more effectively market on multiple channels online (such as email, social media, websites, etc.) and automate repetitive tasks.

Software designed for marketing departments to effectively market!

To further illustrate this point, there is no doubt that over the past decade, Martech has stepped up in a big way to help with marketing lifecycle management. Marketers can now reach their customers at scale with email, mobile, social, and web campaigns. This creates efficiencies for the most repetitive parts of the marketer’s job, to be sure. Cybersecurity compliance automation accomplishes the same goals but for cybersecurity and specifically, digital compliance and risk officers.

So we would say,

Cybersecurity compliance automation refers to software designed for compliance and risk officers to stay cyber compliant!

And, yet another way would be:

Marketo is to Marketing Automation as Entreda is to Cybersecurity compliance automation...

Still don't believe it? Here are 8 similarities between marketing automation software and cybersecurity compliance automation (CCA) software.

1. Saves time. The benefit of any automation platform is the effective use of time. So this goes without saying for CCA.

2. Analyze metrics and respond in real-time. Saving time without task competence or depth would be useless. So, CCA enables a data-driven method to assess cybersecurity risk using scoring methods and through smart integrations enables real-time responses and reporting.

3. Actively educate staff on policies. No point in unidirectional training sessions that don’t facilitate staff engagement. Most folks attend boring training sessions for the free pizza and beer and absorb less than 3% of the information presented. Having an active engagement method through gamification enables compliance officers to track their staff’s cybersecurity posture and risk profile.

4. Better use of resources. The very thought of hiring extended staff to manually process compliance paperwork and conduct physical audits, makes most organizations cringe. So imagine if a software platform integrated smart GRC (Goverance, Risk and Compliance) tools with IT life-cycle management applications and it's powered by data science.

5. Maintain consistency. Maintaining uniformity in cybersecurity compliance standards is a must for all organizations and a platform built to enforce cybersecurity compliance across the organization including geographically separated teams accomplishes this goal.

6. Get detailed reports. Using data-driven models, an organization can visualize a number of different scenarios and prepare remediation work flows or sub-tasks in advance. Visibility and transparency enables organizations to be better prepared to answer the What-if questions and take action well before they actually happen.

7. Saves money. Cybersecurity compliance automation system enables organizations to not only derive savings from operational efficiencies but all also relief from regulatory fines.

8. Meet and exceed industry benchmarks. In the present day environment, it pays to not do the bare minimum to meet regulatory standards but to practice good cybersecurity compliance hygiene throughout the IT management life-cycle. Cybersecurity compliance automation enables a pro-active and integrated Governance, Risk and Compliance (GRC) framework.

About Me

Sid is the Co-founder & CEO of Entreda (www.entreda.com).

Sid has over fifteen years of software and hardware technology expertise spanning cybersecurity, enterprise cloud infrastructure and software applications for financial services and other regulated industries. Sid led a program to accelerate Suite B cyrptographic algorithms in hardware as specified by the National Institute of Standards and Technoogy (NIST) and as used by NSA's Information Assurance directorate in solutions approved for protectining National Security Systems (NSS). While studying at Berkeley, Sid worked on software projects involving foundational internet and open source protocols widely used today to connect servers on the web, deliver email or transfer files securely and efficiently. Sid holds dual bachelor of science (B.S.) Degrees in Electrical Engineering and Computer Science from UC Berkeley.

(Learn more at www.entreda.com)

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